--- title: "Case Study: Bookaway" --- - Solutions - By Business Type - [Travel Bloggers](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Retail Bloggers](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Publishers](https://stay22-staging.mill3.dev/blog?hsLang=en) - By Use Cases - [Content Monetization](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Accommodation Upsell](https://stay22-staging.mill3.dev/blog?hsLang=en) [Why Stay22](https://www.stay22.com) - Platform - [AllezInsert](https://mill3.studio) - [AllezOne](https://mill3.studio) - [![](https://stay22-staging.mill3.dev/hubfs/Spark.svg) Spark Turn existing content into revenue](https://stay22-staging.mill3.dev/spark?hsLang=en) [What’s New?](https://www.stay22.com) ### [Coming Soon! Signup for Youtube integration (beta) Learn more](https://youtube.com) - Resources - [Referral Program](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Travel Industry Report](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Case Studies](https://stay22-staging.mill3.dev/case-studies?hsLang=en) - [Webinars](https://stay22-staging.mill3.dev/webinars?hsLang=en) - [Blog](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Help Center](https://stay22-staging.mill3.dev/blog?hsLang=en) ### [Case Study From Struggling with OTAs to Mastering Affiliate Marketing IrelandBeforeYouDie.com’s 
Journey 50% increase in bookings 
and affiliate marketing revenue Read Now](https://www.stay22.com/case-studies) - [Login](https://hub.stay22.com/login) [Sign up](https://stay22-staging.mill3.dev/hs/cta/wi/redirect?encryptedPayload=AVxigLLNQnxcam1u96xKIXh20%2BmAwLPWZAPblr%2FO5thVin2lABSiP5RjCzP5YKP%2B%2ByBBEFn18sYRwPVhjOrbveT0U9bRtV1nE4zMpaUlJ1Q5HehZBhNhjZKwmuEQgpxGT3w2FORwTdfPmwvMySEScDu8rMWr0%2FUnWxh4Km05TTMg8ZYIASD0db2xeeQVQLvwhJGbq%2BJ3MzFm9PnV8D6fsUM%3D&webInteractiveContentId=355901050864&portalId=342513226&hsLang=en) - Solutions - By Business Type - [Travel Bloggers](https://stay22-staging.mill3.dev/travel-blogging?hsLang=en) - Retail Bloggers - [Publishers](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Weather](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Event and Ticketing](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Transportation](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Why Stay22](https://stay22-staging.mill3.dev/why-stay22?hsLang=en) - By Use Cases - [Content Monetization](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Accommodation Upsell](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) [Why Stay22](https://www.stay22.com) - Platform - Products - [![](https://stay22-staging.mill3.dev/hubfs/Loop.svg) Loop Turn destination search into stay revenue](https://stay22-staging.mill3.dev/loop?hsLang=en) - [![](https://stay22-staging.mill3.dev/hubfs/Spark.svg) Spark Turn existing content into revenue](https://stay22-staging.mill3.dev/spark?hsLang=en) - [![](https://stay22-staging.mill3.dev/hubfs/Nova.svg) Nova Capture booking intent when it matters most](https://stay22-staging.mill3.dev/nova?hsLang=en) - [![](https://stay22-staging.mill3.dev/hubfs/Lift.svg) Lift Make existing affiliate links work harder](https://stay22-staging.mill3.dev/lift?hsLang=en) - [![](https://stay22-staging.mill3.dev/hubfs/Map.svg) Map Turn destination recovery into bookings](https://stay22-staging.mill3.dev/map?hsLang=en) - [![](https://stay22-staging.mill3.dev/hubfs/Allez.svg) Allez A monetization path any partner can use](https://stay22-staging.mill3.dev/allez?hsLang=en) ### [Coming Soon! Signup for Youtube integration (beta) Learn more](https://youtube.com) [What’s New?](https://www.stay22.com) - Ressources - [Blog](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Referral Program](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Travel Industry](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Report](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Case Studies](https://stay22-staging.mill3.dev/case-studies?hsLang=en) - [Webinars](https://stay22-staging.mill3.dev/webinars?hsLang=en) - [Help Center](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [FAQs](https://stay22-staging.mill3.dev/faq?hsLang=en) - Company - [Careers](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Privacy](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [About](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Contact Us](https://stay22-staging.mill3.dev/contact?hsLang=en) [Search](https://stay22-staging.mill3.dev/case-studies/search?hsLang=en) [Login](https://cta-na3.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLgvDlZJm9WpcQ3wZ%2FD%2FE4VlHQ81RtX9S40O5S56o7bl4XA%2BufkanE5M4%2B8E92F%2BPhTnaj9LqhKFy4ugqMyAvjtG3ftaUPlzRqKVq4zkfgEkg6cReh1PlBG27aYAijFEosuM%2FbOfKNqy46LStCsow0Z%2Bhz2SnbGPwNL316VjKBBPcvos84umUI%3D&portalId=342513226) [Sign up](https://stay22-staging.mill3.dev/hs/cta/wi/redirect?encryptedPayload=AVxigLLNQnxcam1u96xKIXh20%2BmAwLPWZAPblr%2FO5thVin2lABSiP5RjCzP5YKP%2B%2ByBBEFn18sYRwPVhjOrbveT0U9bRtV1nE4zMpaUlJ1Q5HehZBhNhjZKwmuEQgpxGT3w2FORwTdfPmwvMySEScDu8rMWr0%2FUnWxh4Km05TTMg8ZYIASD0db2xeeQVQLvwhJGbq%2BJ3MzFm9PnV8D6fsUM%3D&webInteractiveContentId=355901050864&portalId=342513226&hsLang=en) [Stay22](https://stay22-staging.mill3.dev/?hsLang=en) / [Case Studies](https://stay22-staging.mill3.dev/case-studies?hsLang=en) / Bookaway 4% Lift in Incremental Revenue # Bookaway Turned a Dead‑End to an Additional Revenue Stream ![](https://stay22-staging.mill3.dev/hubfs/IB4UD.png) ![](https://stay22-staging.mill3.dev/hubfs/Frame%201000006271-1.jpg) ## The Goal To devote more energy to creating great content than to monetization efforts and to find an affiliate partner who gives reliable, accessible, and personalized support ## Key Results ### 9% click-through rate ### 7.3% of travelers who clicked through booked a hotel ### ~4% in incremental accommodation revenue - ### Company ![](https://stay22-staging.mill3.dev/hubfs/Rectangle%2016246.jpg) Stevie Haughey IrelandBeforeYouDie - ### Audience 1000+ Monthly Bog Readers - ### Product used Nova - ### Region Ireland > “I just found the whole process very slow and impersonal,” he says, “Even when it's working well, it seems like you wait a really long time to get paid.” Stevie Haughey IrelandBeforeYouDie.com ## Background Bookaway, a part of Travelier Group, specializes in selling ground and sea transportation tickets, like buses, trains, ferries, shuttles and transfers. Like every platform, sometimes, some searches return nothing. The traveler hits a no-results page and leaves empty-handed. That page looked like the end of the road. It isn't. The traveler still has a destination in mind and still needs somewhere to stay. The intent didn't disappear when the ticket search failed. ## The Challenge The no-results page was a pure loss for the business. Every traveler who landed there walked away with nothing. Bookaway looked at it differently. Anything earned on that page was incremental revenue and the core booking flow was untouched by default. ## The Solution Bookaway placed a Stay22-powered accommodation banner on the no-results page, surfacing hotels for the destination the traveler had just searched. The traveler's intent was already there; the banner simply helped travelers book accommodation. ![](https://stay22-staging.mill3.dev/hubfs/Frame%201000006558-1.png) ## The Test Bookaway tested the Stay22 banner across several placements, each against one non-negotiable rule: it mustn't hurt core ticket conversion, or interfere with users' flow. Banners on other search pages didn't clear that bar. The no-results page did. ## The Results The banner had a 9% click-through rate, and 7.3% of travelers who clicked through booked a hotel. In total, it added ~4% in incremental accommodation revenue with no impact on core conversions. Stay22's accommodation banner earned on a page that previously had not been actively leveraged for monetization/revenue. > “The no‑results iteration was successful. We saw traction and honored our conversion guardrail.” Shalom Zafrany Product at Bookaway ## See what Stay22 could do for you. A 20-minute walkthrough with your own traffic data. ## See more case studies [See all case studies](https://stay22-staging.mill3.dev/case-studies?hsLang=en) ![](https://stay22-staging.mill3.dev/hubfs/168b955bf2974b93f100a4f3855e2ae33e305bd7.png) 50% increase in 
bookings ![TicketOne](https://stay22-staging.mill3.dev/hs-fs/hubfs/ticketone-1.png?width=132&height=44&name=ticketone-1.png) TicketOne boosts user engagement, revenue, and market edge by offering dynamic... Read Now ![](https://stay22-staging.mill3.dev/hubfs/0d9197228a2b2d775c588bb176b8976aad591059.jpg) Increased their RPM by 40% ![Climate-Data.org](https://stay22-staging.mill3.dev/hs-fs/hubfs/climatedata.png?width=164&height=29&name=climatedata.png) Climate-Data.org unlocked a new revenue stream and increased their RPM. Read Now ![](https://stay22-staging.mill3.dev/hs-fs/hubfs/pb-row-cta__mobile.jpg?width=710&name=pb-row-cta__mobile.jpg) ## About Stay22 Signup Stay22.com is a Canadian travel tech company that offers affiliate revenue generation opportunities for events, ticketing, and travel media publications to monetize the travel intent of their audience. Stay22 works with over 3,000 global partners; and has generated over $500M in GMV in 2024. - Solutions - By Business Type - [Travel Bloggers](https://stay22-staging.mill3.dev/travel-blogging?hsLang=en) - Retail Bloggers - [Publishers](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Weather](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Event and Ticketing](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Transportation](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Why Stay22](https://stay22-staging.mill3.dev/why-stay22?hsLang=en) - By Use Cases - [Content Monetization](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Accommodation Upsell](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - Platform - Products - [Loop](https://stay22-staging.mill3.dev/loop?hsLang=en) - [Spark](https://stay22-staging.mill3.dev/spark?hsLang=en) - [Nova](https://stay22-staging.mill3.dev/nova?hsLang=en) - [Lift](https://stay22-staging.mill3.dev/lift?hsLang=en) - [Map](https://stay22-staging.mill3.dev/map?hsLang=en) - [Allez](https://stay22-staging.mill3.dev/allez?hsLang=en) - Ressources - [Blog](https://stay22-staging.mill3.dev/blog?hsLang=en) - [Referral Program](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Travel Industry](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Report](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Case Studies](https://stay22-staging.mill3.dev/case-studies?hsLang=en) - [Webinars](https://stay22-staging.mill3.dev/webinars?hsLang=en) - [Help Center](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [FAQs](https://stay22-staging.mill3.dev/faq?hsLang=en) - Company - [Careers](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Privacy](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [About](https://stay22-dev.mill3.dev/hugo-test-page?hsLang=en) - [Contact Us](https://stay22-staging.mill3.dev/contact?hsLang=en) - Follow us [Credits](https://mill3.studio) --- Ask AI how Stay22 turns your audience into retail revenue Subscribe for more Updates