Nova

Turn invisible intent into visible income.

Most visitors leave before converting. Not because they're uninterested, but because the moment passed. Nova spots high-intent behavior in real time and surfaces the right offer when they're ready to book or buy. No banners, no layout changes, no friction.

    Used by 5,000+

    creators and publishers

    $1B+

    processed in yearly transactions across Stay22

    50%

    increase in affiliate revenue (TimeOut case study)

    Smart Targeting

    Activates only for high-intent users, leaving everyone else untouched

The problem

Your traffic is converting. 

You're not earning from it.

Right now, someone is reading your content and mentally booking a trip.

Hovering over destination mentions. Scrolling back to reread your recommendation. That's purchase intent forming. But unless they click your affiliate link at exactly the right moment, the revenue disappears.

The revenue was there. You just couldn't see it. Nova sees it. And captures it.

How it works

Detects invisible intent

Trained on 8 billion page views, Nova spots when someone shifts from browsing to considering. No cookies needed.

Acts at the right moment

Waits for clear engagement signals like scrolling, hovering, rereading, then delivers the offer when intent peaks.

Only shows high-intent visitors

Most readers never see it. Nova activates for the small subset ready to book or buy.

The solution

Why it works

Net-new revenue stream

Captures bookings you're currently missing. Works alongside your existing affiliate strategy, not against it.

Zero page clutter

No banners. No widgets. Your content stays exactly as you designed it. The offer opens in a new tab.

AI-optimized conversions

Powered by Roam, every interaction routes to the highest-converting supplier and landing experience.

How it integrates

1

Stay22 script

One lightweight snippet. Paste it once, directly or via Google Tag Manager, and your entire site is ready to monetize.

2

Zero impact on what matters

No effect on site speed, SEO, or your advertising inventory. The script loads behind the scenes and stays completely invisible to your readers.

3

Set it and forget it

No maintenance. No updates. No manual work. Nova runs in the background while you focus on creating.

Integrated with world‑class travel providers

Real results. Real partners.

Stephen Farmer

Director e-commerce, TimeOut

“Partnering with Stay22 has been a really seamless experience. Since we started working with them in October 2025, affiliate revenue to our Travel vertical has jumped by more than 50%, with the potential of more to come. It feels like the start of a very fruitful collab – we like these guys. to”

Questions we hear a lot.

Will Nova affect my site speed?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.
Will Nova hurt SEO?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.
Will this disrupt my readers’ experience?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.
Does Nova use cookies?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.
How difficult is the setup?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.
Can I use Nova alongside my existing affiliate strategy?
No. Nova uses the same lightweight Stay22 script already running on your site and activates only after the page has fully loaded.

Your audience is already deciding. Nova helps them act.

One script. Zero friction.
Real revenue from visitors you were losing anyway.